Invite is a proven concept and has been part of the Rutland Herald for 2 years now. It has become the mainstay of subscribers and newsstand buyers alike.
Looking at rutlandherald.com as a guide, we are projecting page views in the first month of about 30,000. As we push the site through print advertising in both papers and on rutlandhearld.com, we expect traffic to top 100,000 by month 5. Monthly unique visitor rates are expected to start at 5,000 in the first month and reach 15,000 per month in month 5.